New Braunfels is an iconic travel destination within the United States. The wineries, great food scene, floating along the rapids on the Guadalupe River, and much more attract hundreds of thousands of tourists per year. This area is a year-round travel destination. Summers are filled with tourists floating the rapids, enjoying and Wurst Fall festivals, Octoberfest, and much more year-round. New Braunfels is conveniently nestled between San Antonio and Austin, in the stunning Texas Hill Country. Unique shops, quiet cafes, and lively bars line the tree-shaded streets, while fascinating museums and unique walking tours help keep New Braunfels’ history alive. There is a thriving arts scene with galleries, studios, concerts, and plays. Thanks to the mild winters, proximity to water activities during hot summers, and 225+ days of sunshine per year, visitors can sip, shop, relax and enjoy live music all year long. There are two beautiful rivers that offer fun and relaxation for the entire family. The Guadalupe River isn’t just fun to cool off in during the summer, it’s a year-round lure for avid and amateur anglers alike. New Braunfels is home to Action Angler, the ONLY stream-side fly shop, and guide service in Texas. No matter the season, the Comal River, affectionately called the “longest shortest river in the world” by locals, is a beautiful sight to behold. Texas German architecture is yet another facet of this beautiful hidden gem. Take a stroll through timelessly beautiful Landa Park, see the sights on a unique tour of New Braunfels, visit a museum, browse our vibrant boutiques and shops, and unwind at one of our top-rated wineries or breweries. Just up the road from downtown New Braunfels, you’ll find historic Gruene (pronounced “Green”), home to Gruene Hall – the oldest dance hall in Texas and one of the most famous live music venues in the world! There is something for everyone!